Archives for August 2012

Unsubscribe IDA Members from Upgrade List

Use this form to remove an IDA member from the upgrade email list after they have activated their upgrade offer. This form includes all upgrade offers. Enter the contact's email address as listed in IDA Manager. *Email Addressto unsubscribe:   Email marketing by Interspire … [Read more...]

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About Google Plus

By now, you've probably heard about Google Plus. You've probably at least noticed the black bar atop Google's website. The social networking service was launched in summer 2011. In many ways, it's Google's answer to Facebook. But Google Plus integrates all of Google's many services, giving it the potential for far greater reach than Facebook. If you already have an account with Google - like a gmail account - you can upgrade it to a Google Plus account (also known as "G+") with the click … [Read more...]

Dental Directories

Online dental marketing from the Internet Dental Alliance (IDA) includes dentist profiles on our extensive network of national and local dentist directories. These directories rank highly in search engine result positioning, and they are designed to generate more new patient leads quickly. Dentists are listed on national directories that cover markets like cosmetics, dental implants, braces, etc. Doctors are additionally added to IDA's pre-positioned local dental directories for their … [Read more...]

Add Videos to Your Dental Website

Dentists can insert videos into each of their dental websites by clicking "Insert Videos" underneath "Customize Portals" within the IDA New Patient Control Panel. You'll see a list of all the places in this website where you can insert a video. Clicking the "View Portal Page" button will open another window where you can see exactly which page of your website is referenced. The Home Page is the most important page of your website. There are three places on your home page where you can … [Read more...]

Video Subscriptions

IDA provides stock videos that you can use on your dental website. The Basic Library is automatically included in your IDA membership. You can add any of these videos to your dental websites at no additional cost. For access to even more dental videos, try the Premium Video Library. These longer, more detailed videos can add depth and variety to your dental practice website. When you subscribe, you'll be able to add as many Premium videos to your websites as you'd like. With so much video … [Read more...]

Stock Video Libraries

With so much video content available online, more and more dentists are adding video to their dental websites. The New Patient Marketing Machine from the Internet Dental Alliance lets you do just that. You can add your own videos to your website, or choose from IDA's library of dental marketing videos. In your New Patient Control Panel, select "Video Libraries" on the left to preview IDA's stock videos. You can see all available videos on the "Stock Videos" page. Click the Play button next to … [Read more...]

Using Video in Your IDA Dental Website

With so much video content available online, more and more dentists are adding video to their dental websites. The New Patient Marketing Machine from the Internet Dental Alliance lets dental practices do just that. You can add your own videos to your website, or choose from IDA's library of dental marketing videos. Here's how IDA can help you with dental website video marketing.60-second overview of Gen4 video There are many ways to incorporate video into your IDA dental website. Under … [Read more...]

My Dental Website Videos

There are many ways to incorporate video into your IDA dental website. You can upload videos you've made yourself, or you can embed videos from YouTube, Vimeo, or other video sharing websites. You can also use stock videos from IDA's Video Library. To get the most from their internet dental marketing, many doctors record their own videos. A short welcome video from you can really add value to your website by letting prospective patients get to know the doctor and the practice. You can record … [Read more...]

Dental Website Video Gallery

With so much video content available online, more and more dentists are adding video to their dental websites. With the Internet Dental Alliance, dental practices can do it easily. You can add a Video Gallery page to your dental website. You can add your own videos to your website, or choose from IDA's library of dental marketing videos. In your online Control Panel, you can insert videos into specific places within each of your dental websites by clicking "Insert Videos" underneath … [Read more...]

Facebook Tab Pages for Dental Marketing

By Julie Frey It's become increasingly common for dentists to use social media for dental marketing. A survey by The Wealthy Dentist showed that half of dentists have Facebook accounts for their dental practices. But setting up a professional-looking Facebook profile isn't easy. Between adding graphics and using developer tools, creating pages and building links, there's a lot to do... and a lot of ways to go wrong. But what if it was easy? What if your dental practice could have a Facebook … [Read more...]

Publish Your Web Portals

Clicking "Customize Portals" will show you a full list of all your IDA web portals. If you see a warning sign, that means that one or more of your portals have not been published to the internet. The "Domain" column lists the web URL for each portal. If the site has been published, you'll see its domain name. If it hasn't been published yet, you'll see the portal's temporary URL. The "Publish" button on the "Customize Portals" page makes a portal go live on the internet. Before you … [Read more...]

Control Panel Welcome Videos

These three videos appear in the welcome screen upon logging in to the IDA New Patient Control Panel. Video 1: Getting Started A must-see introduction to using this control panel and guidance on things you should do first ... Video 2: Navigating the Control Panel A quick guided tour of the control panel. Learn where to make specific changes to your marketing plan. ... Video 3: Powerful Portals vs. Wimpy Websites Learn the many features designed into your new patient … [Read more...]

New Dental Website Design: The “Engage” Series

The newest addition to our design library is the "Engage" series. In the "Portal Design" section underneath "Customize Portals," you can use the drop-down "Filter" box to view particular designs. The "Engage" templates are striking designs that feature bold, rotating graphics and a simple, uncluttered layout. You can choose which set of colors best suit your practice. Blue is popular, but some people prefer black or green. In the "Engage" series, the appointment phone … [Read more...]

Home Page Features

Home Page Features are one of the most powerful options on your IDA website. You have total control to manage the features that appear on your home page and change them whenever you like. IDA has provided a library of pre-written features on popular dental products and other website features that will link through to complete information on those products. You can select any of these features or you can write your own custom features. … [Read more...]

Promotions

Looking for ways to make your website look even better? You can choose to include two "Promo Boxes" on your website, each with three rotating panels. We suggest that one be used for dental market specific promotions and the other for more general promotions.Select from a large library of background images and short pre-written promotions, or you can upload your own images and write your own promotions. You also have the option to have your promotions click through to a longer, … [Read more...]

Dental Practice Doctors

In this section you can provide a master list of information about all the doctors associated with this practice. In other sections of this control panel you will be able to associate any doctor listed here with a particular practice location or particular web portal. For each doctor, you can enter a wealth of information including a photo, video, credentials, association memberships, and a short statement of philosophy. The "Doctors" section of the Control Panel is where you enter a master … [Read more...]

My Practice Locations

Specify exactly how you want the name of your practice to appear on your IDA web portals, dental directories and mini-portals in the "Practice Name" box below. For example, your legal company name may be "My City Smiles, LLC" but you might prefer "My City Smiles" - it's up to you. Or you may simply want to use your name and title, e.g., John M. Smith, D.D.S. If your practice has multiple locations that you wish to appear on your IDA web portals, dental directories and mini-portals, you can … [Read more...]

Dental Practice Locations Overview

Here you can change any information about the Locations you have previously added to the Control Panel. You cannot add a new location here, only on the main "Practice Locations" page. The "Location Name" is for your use only. This name will not actually appear on any of your web portals or in the IDA portals and directories. The same is true for "Geographic Region" - you can enter "Southern California" or "San Francisco Bay Area" or "Northern Maine" - whatever you feel is appropriate for your … [Read more...]

Dental Location Logo & Promo Photos

Adding a photo of the dentist or dentists at your practice is a powerful way to improve your dental website marketing and attract more new patient leads. When you set up your LeadFire 2.0 program, you'll be asked to upload what we call a "promotional photo." This should be a photo of the primary dentist or partners at the practice. A friendly photo can go a long way towards making a connection with a potential new patient. There are two "Logo & Promotional Photos" areas in the … [Read more...]

Selected Doctors for Dental Location

Please select the doctors who are associated with this practice location. The first doctor listed will be considered the primary doctor for this location on the IDA portals and directories. You can override this setting and reference multiple doctors by using the settings in the box at the bottom of the page.All doctor profiles are stored in the "Doctors" section of the Control Panel. Right now, we're in the "Practice Locations" section. So what we're doing here is selecting which doctors … [Read more...]

Dental Location Office Hours & Photo

For this location, you can enter the information that you want to display on your IDA web portals that are associated with this location, and in the various dental directories and portals managed by IDA. You can upload an office photo, enter your office hours, holidays, vacation notices, emergency contact information, and languages. You can also write a short description of how to find your office that will help new patients visiting your office for the first time. For example, "We're right … [Read more...]

Dental Practice Financial Terms

Select the credit cards that you accept at this location. You can either drag and drop credit carts from our list of suggestions or you can upload the logo of any other card. It's easy to add, delete and edit your list of cards and you can also rearrange them in any order you like. We have also included a suggested financial arrangement statement that will appear on your web portals and in the directories and portals. You can edit this text in any way you like and the changes will appear … [Read more...]

Dental Practice Location Services & Benefits

Your web portal can feature up to fifteen (15) Services & Benefits - short statements that let your potential patients know more about your practice at this location. We have provided a large library of these short statements, organized by topics. You can use any of these suggestions, you can edit the suggested statements, and you can write your own by clicking on the "New Service" button at the bottom of the page. It's also easy to rearrange the order in which your Services & Benefits … [Read more...]

Dentist Referral Sources

The appointment request forms on your web portal include a question about how the patient found your portal. It's important for you to track this information because it lets you know what's working and what's not.On this page you can identify all of your current methods of marketing your dental practice. The items you select here will appear in the drop box on your web portal forms. To view the results of each of your marketing efforts, go to the "Reports/Lead Tracking" section in the left … [Read more...]

Dental Patient Forms

On this page you can select which patient forms you want to appear on your web portal. Use the checkboxes on the left under "Active" to specify which of these forms you want included on your web portal. Note that all forms must be in Adobe Acrobat PDF format. The "Patient Forms" area in the "Practice Locations" section is where you choose what to display in the "New Patient Forms" area of your web portal. If you have multiple locations, you might have different forms for each location – … [Read more...]