Specialists: “Board Certification” & Your Website

Are you a specialist? We want to be sure that your board certification is correctly represented on your IDA websites as required by your state dental board.IDA offers websites in the following specialist categories: Endodontist Oral Surgeon Orthodontist Invisalign for Orthodontists Pedodontist Periodontist Prosthodontist IDA also offers websites in the following general dentistry categories: Anxiety Free Children's Dentistry Cosmetic / Restorative Dental Implant Denture Family / … [Read more...]

Publish Your Web Portals

Clicking "Customize Portals" will show you a full list of all your IDA web portals. If you see a warning sign, that means that one or more of your portals have not been published to the internet. The "Domain" column lists the web URL for each portal. If the site has been published, you'll see its domain name. If it hasn't been published yet, you'll see the portal's temporary URL. The "Publish" button on the "Customize Portals" page makes a portal go live on the internet. Before you … [Read more...]

Dental Portal Home Page Features

Home Page Features are one of the most powerful options on your IDA web portal. You have total control to manage the features that appear on your home page and you can change and rearrange the features whenever you like. IDA has provided a library of pre-written features on popular dental products and other web portal features that will link through to complete information on those products. You can select any of these features or you can write your own custom features. We have also … [Read more...]

Dental Practice Promotions

Internet Dental Alliance's LeadFire 2.0 marketing program allows you to display generic or custom promotions as part of your web marketing. You can choose to include two "Promo Boxes" on your web portal(s), each with three rotating panels. We suggest that one be used for dental market specific promotions and the other for more general promotions. Select from a large library of background images and short pre-written promotions, or you can upload your own images and write your own promotions. … [Read more...]

Tell a Friend About the Dentist

You can choose to include an optional "Tell-A-Friend" button on your web portal that will allow your patients to recommend your services to their friends by sending an email. For best results, IDA recommends that you provide an incentive or special offer to be included in this email. Either use our pre-written suggestions, or write an offer of your own. The "Tell a Friend" area in the "Customize Portals" section of the Control Panel lets you optionally display a page on your dentist … [Read more...]

How To Choose a Dentist

The optional "Top 10 Things" buttons on various pages of your site link to a printable flyer that provides your patients with valuable information on choosing a dentist in this particular dental market, along with details about your practice including address, phone and directions. Write a short general statement, just a sentence or two. Then select 10 items to include in the flyer. You can either use the suggestions provided, or write your own. The "How to Choose a Dentist" area of the … [Read more...]

New Patient Smile Analysis

IDA highly recommends that you include a "Free Smile Analysis" promotion on your site because free consultations very often result in subsequent appointments for treatment. Don't want to offer a free promotion? Just uncheck the box below and the promotion will be displayed on your web portal as a "Smile Analysis." Remember that you must also edit the provided copy to remove the word "free" in both the "Web" tab and the "Confirmation" tab on the page below. On this page you can customize three … [Read more...]

Online Dental Office Tour

Add an optional online "Dental Office Tour" to your dental web portal, showing new patients around your practice. First select from the two layout options, either display all images and captions arranged on the page, or choose a slideshow. Then click on the "New Photo" button and select an image you have previously uploaded to your Photos & Media/Images section. You can also add a description to each image. It's easy to edit your Office Tour - you can add, delete and rearrange your images … [Read more...]

Dental Patient Smile Gallery

Display your best work in the optional Smile Gallery on your dental website. First select from four different layout options, and then upload your own images and add your commentary. You can first upload your images to your Photos & Media/Images section before using them in your online Smile Gallery. Remember that it is YOUR responsibility to obtain written consent from anyone whose image you use on your dental practice web portal. In the "Smile Gallery" area of the "Customize … [Read more...]

Online Dental Patient Testimonials

The optional "Testimonials" page allows you to display images of and statements from your satisfied patients on your dental website. You can add, delete, edit and rearrange your testimonials whenever you like. Remember, as the dentist, it is YOUR responsibility to obtain consent in writing from your dental patients before you publish their image and testimonial. In the "Testimonials" area of the "Customize Portals" section, you can choose if you'd like to display pictures and comments … [Read more...]

Dental Appointment Notifications

On this page, you can select exactly how you want to be notified of your new patient leads that come in from a variety of different dental marketing sources, including your dental website, find-a-dentist listings, dental directory marketing, and more. Each of your locations has a variety of contact addresses (email, fax, SMS/text, voice) for delivery of your new dental patient lead notifications. In addition, for each of your locations, there is a table of checkboxes that allow you to … [Read more...]

Dental Appointment Call Tracking

You have the option of displaying a toll-free appointment request phone number on each of your dental web portals that will allow you to track a wealth of information about your potential new dental patients, so that you can follow up and be sure they have scheduled an appointment.Data includes their phone number, date and time of their call, their city, state and postal code, and the duration of their phone call.You also have the option to listen to a recording of the call, which can be an … [Read more...]

Dental Marketing Lead Tracking Reports & Graphs

You can review all leads generated by your IDA marketing in the "Reports" section of the IDA Control Panel: listen to call recordings, view new patient graphs, and download your lead tracking data. The first report, on the overall "Review Leads" page, summarizes all your new patient leads. At the top of the page, you'll see a graph that displays all of your leads, grouped by month. Expand or reduce the shaded area to control the time period you want to include in this comprehensive list of … [Read more...]