Targeting Dental Markets

Your primary dental market is the single, specific dental treatment service you want to target with this web portal, for example, cosmetic dentistry, or dental implants.

All the content on your web portal is designed to make it easy for patients looking for this particular service in your local area to find you on the search engines. Research shows that a single-topic portal is the most effective way to reach users looking for that exact topic.

You can also select up to three secondary dental markets to include on this web portal to let your potential patients know about your other services.

However, if you want to specifically target these other services in the search engines, you should consider adding an additional portal specifically targeted at these services.

Each IDA web portal is targeted at one Primary Dental Market, and optionally for up to 3 additional focus areas. You’ll find this information in the “Dental Markets” area of the “Customize Portals” section.

Your Primary Dental Market is the one single dental treatment service that you want to target with this portal. It may be general dentistry, cosmetic dentistry, implants, braces – whatever types of patients you want to reach.

Choosing your Primary Dental Market is a critical decision. You can change it in the Control Panel at any time, but be careful! Changing your Primary Dental market will automatically change all of the text on your web portal, and may over-write some of your customized text. If that portal is already ranking in search engines for that target market, changing your primary dental market can cost you search engine ranking – so you should seriously consider adding another portal rather than changing the Primary Dental Market.

In addition, you can optionally choose up to three Secondary Dental Markets to feature in your web portal – you’ll probably want to do that when you set up the portal in the Control Panel for the first time. This lets patients know you offer additional services. But remember, each portal is specifically geared to make you show up in search engines for the Primary Dental Market.

About Julie Frey

Julie Frey is Marketing Director for Internet Dental Alliance, Inc. Her help videos assist dentist clients with getting the most out of their New Patient Control Panel with their IDA internet dental marketing program.