Archives for 2013

Website Guidelines: Making It Look Good

IDA websites look best when the following guidelines are followed. Note that this checklist does not include all steps required to set up a client account. This checklist focuses on how to make an IDA website look visually appealing. These simple steps can dramatically improve a website's conversion and SEO ranking. Table of Contents Photos and Images Promotional Photo Practice Logo Office Photo Video Content Selecting the Right Videos Adding the Videos to the Website Video … [Read more...]

Review New Patient Leads from Your IDA Pay-Per-Lead Dental Marketing

You can review all of the leads from your IDA Pay-Per-Lead dental marketing program within your online Control Panel. Click "Reports" on the sidebar menu, then select "Review Leads." This is where you can see a list of all your new patient leads. Watch the video below to learn more... In the table, you'll see all your leads. Each one includes details like when the call came in, where it came from, and the caller's name, if available. The bar graph at the top shows your leads by month. … [Read more...]

Review

New Videos for Gen4/Gen5 Doctor Websites Julie is producing a series of 24 videos (3 videos in each of 8 focus areas) to be used in Gen4 (and later Gen5) doctor websites. The videos are 60-90 seconds long. Six of these videos are now complete and are posted below. Dental Implants 1 - Options for Missing Teeth Dentistry 1 - Choosing the Right Dentist Dentures 1 - Mini Dental Implants Invisalign 1 - How Invisalign Works Orthodontics 1 - Braces for Adults Sedation Dentistry 1 - … [Read more...]