Specialists: “Board Certification” & Your Website

Are you a specialist? We want to be sure that your board certification is correctly represented on your IDA websites as required by your state dental board.

IDA offers websites in the following specialist categories:
  • Endodontist
  • Oral Surgeon
  • Orthodontist
  • Invisalign for Orthodontists
  • Pedodontist
  • Periodontist
  • Prosthodontist
IDA also offers websites in the following general dentistry categories:
  • Anxiety Free
  • Children’s Dentistry
  • Cosmetic / Restorative
  • Dental Implant
  • Denture
  • Family / General Dentistry
  • Gum Disease
  • Invisalign
  • Minimal Sedation
  • Orthodontics / Invisalign
  • Orthodontics
  • Root Canal
  • Sedation
  • TMJ / TMD
  • Tooth Whitening
  • Wisdom Teeth
  • Dental Insurance

You do not need to be board-certified to have an IDA specialist website. Your website will not include any mention of board certification unless you insert that language yourself.

But if you are board-certified in that specialty, it’s a good choice to mention that. I’m going to show you where you can do that.

First, you can add your certification in your website header. Rather than simply describe yourself as an “Orthodontist,” you can instead write, “Board-Certified Orthodontist.”

You can also include it in your doctor profile by mentioning your certification in your Philosophy statement.

Another good place is the “Services & Benefits” list. Again, just include “Board-Certified Orthodontist” as one of these bullet points.

Finally, you can mention it again in the footer on all pages of your website.

Please note: you should only do this if you are board-certified in your state for the same specialty as your website.

About Julie Frey

Julie Frey is Marketing Director for Internet Dental Alliance, Inc. Her help videos assist dentist clients with getting the most out of their New Patient Control Panel with their IDA internet dental marketing program.